Previous Next GLOBAL STUDY REVEALS WHY LIVE MUSIC IS ONE OF THE MOST POWERFUL HUMAN EXPERIENCES AND THE ULTIMATE ESCAPE FROM DIGITAL OVERLOAD Recently, Live Nation took on a global study of more than 22,500 music fans ranging from 11 different countries. They partnered with Culture Co-op to understand how todays music fans are really feeling. Here’s what they found:  Cultural Catalyst Live music fans are four times more likely to be micro-influencers (defined as having at least 1,000 followers per social media platforms) and +121% more likely to say they are highly influential among their peers.  Music Gives Life 71% of participants agree that the moments that give them the most life are live music experiences. Music is an Identity Live music fans stated music drives identity more than their hometown, politics, race or religion. The only things that are a bigger force than music are friends/family and pastimes. Happy Vibes 78% of respondents reported live music made them feel intensely high emotions. When asked about other live events, the experiences couldn’t even stack up. Example: music fans reported feeling less emotionally intense while streaming music (-27%) and while playing video games (-31%). And respondents reported that they were 10% more likely to value live music over sex. 73% of participants stated that now, more than ever, they want to experience real life rather than digital life. Debra Duffy Live Nation Entertainment To read the full article, visit: https://www.livenationentertainment.com/2018/09/global-study-reveals-why-live-music-is-one-of-the-most-powerful-human-experiences-and-the-ultimate-escape-from-digital-overload-21/